计算机网络自顶向下方法 第六步

Lei Jun redefined the spot, and millet 9 was sold out after two seconds. Someone increased the price by 900 yuan to resell it.

????Wen | AI Finance and Economics Society Cattle Farming

????卞明轩

????March 19 is the delivery day of millet, and Lei Jun's microblog is boiling again. At 6:30 in the morning, he asked everyone early on his micro-blog, and left a message: "The early bird has insects to eat." Millet 9 can be stocked, I hope this time to satisfy you. But two seconds after the sale, millet 9 was sold out again. Unstolen users posted thousands of comments on Weibo.

????Millet really opened the era of the national cattle, earning as soon as it is snatched, not worrying about changing hands.

????In a millet exchange group joined by AI Finance and Economics Agency, some people said, "I grabbed one in the morning and sold it at a price of 100 yuan." On the idle fish, sellers grab the "modifiable shipping address" commodity which hangs out immediately. The 8G memory version, which sells for 3299 yuan, is increased by about 100 yuan to earn pocket money. As for the best-matched version of millet, there is a price increase of 900 yuan. Even a product called "100% successful shooting" was marked by 1,100 people who wanted it.

????But these sellers have only one product, and it is no less difficult to snap up than the official website. If you want to choose the color freely, you still need to help third-party sellers on the east of Beijing. In Jingdong, the lowest 6G memory version of millet 9 has been increased by 400 yuan, and the first two sellers have received 2000 evaluations respectively. Even when you search for "millet 9", the number one is not the official flagship store, but these third-party sellers.

????Although it can be bought at a higher price, the buyer is also full of resentment. How to define Lei Jun's "spot"? 》 There were 157 answers and 620,000 views. The respondents said that "Lei Jun redefined the spot". The poll of millet fans shows that less than 20% of people are willing to pay 300 yuan more for millet 9.

????Spot sold out in seconds

????Millet rush every year, why this discussion is particularly heated? The root cause is Lei Jun's own misfortune. On January 10, the Millet Development Fair announced the independence of Red Rice Redmi brand, and at the same time, it rarely attracted friends and businessmen. Lei Jun said Huawei Noa 4 and Glory 20 were officially released in December last year, but shipments were not made until January 30. "Do you know why, because Sony's 4800 (48 megapixel camera) did not start production until the end of December?"

????Lei Jun said excitedly, "Friends often attacked us before, what hunger marketing, PPT mobile phone, I think this is not PPT mobile phone? Aren't you trying to sell me something? Do you have the ability to sell the goods? At the subsequent millet 9 conference, Lei Jun emphasized the word "spot".

????But on Feb. 25, millet 9 opened for the first time and sold out in 53 seconds. On February 28, Lei Jun confessed: Tomorrow's supply is still not enough. Let's scold tonight first. Xiaomi Vice President Lin Bin, Red Rice Director Lu Weibing and Supply Chain Director Zhang Feng were all microblogged by Leijun Po to share the firepower of everyone.

????On March 3, Lei Jun reiterated on Weibo that if the millet supply is less than one million units in the first month of September, you don't have to rush, I will go to the factory to screw! In half a month, the "screw-twisting" stem brushed the screen seven times on Leijun Weibo.

????In previous years, consumers who could not get the goods might be really helpless. But this year things are different. 3rd and 1st, vivo sub-brand iQOO also released cost-effective mobile phones, equipped with Xiaomi 9's most famous Gaotong Miolong 855 chip, and has 12G memory and 4000 mAh large batteries. The price is one yuan lower than Xiaomi 9. It can be said that "Seven Wounded Fists" only come to grab share. Later that evening, Lei Jun had to announce the addition of a weekend venue the next day, to make the outside world doubt "millet 9 is really out of stock".

????What really triggered the avalanche of public opinion may be a passage sent by Wang Teng, director of millet products, in Weixin Group: "If millet is really ready for mass goods, the off-line premium will not exist, and the off-line reluctance to sell millet will result in huge stock losses." This statement almost confirms the rumor that the millet line is short of supply and intentionally "playing monkey".

????Deviation to offline channels is the root cause of "one machine is difficult to find"

Deviation to offline channels is the root cause of " one machine is difficult to find"

????In response to this paragraph, Xiaomi General Manager of Public Relations Xu Haoyun had to come forward to clarify: it is the product position of the science and technology man is dumb, open-mouthed. "From last night to now, he has been apologizing to his angry colleagues in all departments of the company."

????But Wang Teng is not wrong, emphasizing that offline channels are indeed the root cause of the snap-up difficulties. As early as February 26, Lin Bin, vice president of millet, expressed this meaning: "The total amount of millet 9

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